We all are well versed with the fact that how digital transformation has changed our lifestyles. Eventually, this has changed the way in which businesses operate today. Where everything is getting digital, methods of marketing have also been shifted to internet marketing/ online marketing.
This digital change has not only benefited big brands but also the small business owners to reach their customers, drive sales, and retaining them.
Digital marketing what you need to know?
Digital Marketing is a method of advertising a product/ service with various digital channels such as search engines, social media, mobile apps, websites, podcasts, eBooks, etc. There are various methods to do digital marketing, which are as follows i.e. Search Engine Optimization, Pay-Per-Click, Content Marketing, Social Media Marketing, Affiliate Marketing, Email Marketing, and Inbound Marketing.
Let’s check how digital marketing has impacted people in an enormous way:
- As the internet is easily accessible, around 3.3 billion people which are approximately half of the population are using some of the other social media platforms.
2. 93% of website traffic is generated through search engines directly.
3. 82% of the people check & search a brand before considering a purchase from the store itself.
4. 50% of the potential customers are more likely to be inclined towards a brand if they get to see them more than one time while surfing.
With so many benefits of digital marketing, there are a high number of small businesses who thinks that this online marketing is not for them & considers this as a waste of money. But the truth is, many of the big brands have already embraced their business on digital platforms as they were able to foresee the future and upcoming challenges. They realized that where their customers are.
If you are also one of them who overlook why small business needs digital marketing, then this article is surely for you.
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Enlightening the few points why Small Business needs Digital Marketing in 2021:-
- Your customers are online:
Ever since the mobile has been introduced, internet access has become far easier. People are using their mobile phones for almost everything from texting to shopping. So this is the correct time to reach your customer everywhere digitally.
The digital platform is not limited to a specific space. You can use various platforms like social media, websites, podcasts, etc. to reach your potential audience worldwide.
2. Provides equal opportunity to big & small business:
No matter if you are running a small business or a large one, digital marketing provides equal space to all. The results wholly depend on the strategies you are analyzing and creating for your business. It provides the best platform for small businesses to create competition for established brands.
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3. Cost-effective:
Starting digital marketing does not need a huge investment. It requires less amount of money to get huge returns.
It is 10 times cheaper than traditional methods of marketing i.e. newspaper ads, TV ads, magazines, pamphlets, and so on.
4. Targeting the right audience at the right time:
Digital marketing helps you to target your potential audience with little planning and strategizing. This is one of the reasons why digital marketing is winning over traditional marketing.
Digital Marketing does not need hard work, it just needs smart work. Right targeting and interactions help you to achieve predetermined goals.
You can do it right by using Facebook ads, Google ads, or email marketing.
5. Retarget your audience:
Digital Marketing provides you with an option to retarget your audience. No matter if your customer shows interest in your product and has not ended up with a purchase. You can retarget them and influence them to come and make a purchase from online business store.
You can do this through social media and Emails.
6. Reach customers nationally or internationally:
Earlier only medium or large-scale business gets a chance to market their goods and services all over the world as at that time it required huge marketing budgets which small businesses cannot afford.
But now digital marketing has demolished all the barriers for small businesses too. Now they can market their products or services with very little money.
Wrap up:
As the world is growing digitally, it’s a call for your business to grow up and match the level of your business.
Digital Marketing will not only help you to level up your brand but also make your brand unique with cost-effective & trending methods.
Nexcuit web solutions are one of the best SEO Services in delhi and have an experience of uplifting every kind of business digitally since years.
They are occupied with a team of digital marketing specialists who aims to enhance your brand presence and make it unique with their advanced search engine algorithm. From social media marketing & management to website development, they cover all kinds of Digital Marketing services. They are a well-known digital marketing company in Delhi that leaves no stone unturned to maximize sales, increase engagement, and visibility with their proven digital strategies.
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